Advertising and Marketing: access and requirements

Marketing and advertising is one of the most demanded careers nowadays, because it allows the acquisition of competences and skills that are needed in the labour market. Professionals in this career deal with the design and behaviour of markets, as well as the needs of consumers. They are constantly involved in the promotion and promotion of the products or services offered by companies to the satisfaction of customers.

The requirements to study this profession are no different from those needed for other types of careers, although some procedures vary according to the university.

Marketing and advertising currently generates many sources of employment, as with the constant innovation of technology and digital media, companies need these professionals and their knowledge if they want to remain a reference in the industry, regardless of what it is.

University degrees

University degrees in Marketing and Advertising are degrees that combine content aimed at laying a solid foundation in economics, professional ethics, copywriting, strategic planning, brand management, art direction, advertising in digital media, corporate reputation, consumer behaviour, etc.

To learn about these degrees, universities have detailed information about the types of degrees that exist and how they are given to students. Doing a university degree is always important, as it has a great weight in the professional curriculum, since companies pay a lot of attention to the academic level of their future workers, giving them an advantage over other people.

Masters

There are many masters that can be done to complement the studies, but the most recognised are:

• Master in e-Commerce and Digital: Designed for those who are professionally dedicated to marketing management and online campaigns.
• Master in Neuromarketing: Perfect for those who like neuroscience, its techniques and tools.
• Marketing and sales management: If the profile of the person is commercial and analytical, it is best to delve into the subject of business strategy and operational marketing.
• Master’s degree in digital communication: This helps to acquire the necessary skills for the comfortable development of professionals in the media.
• Master’s degree in communication and marketing: It aims to provide a response to professionals who wish to learn about new tools for satisfying customers and building customer loyalty.
• Master’s degree with specialisation in gamification: Knowledge is acquired in attraction and retention techniques in online recreational environments.
• Master’s degree in advanced SEO: To learn much more about the digital environment, web positioning and content creation.
• Master in visual merchandising and window dressing: For all those who are passionate about design and interior design, this master’s degree provides the skills for professional development in these techniques.

Courses

Public and private organisations have various advertising and marketing courses. Which can be taken by anyone who is interested in learning and wants to know how to make an impact on the minds of consumers through design and advertising strategy.

Taking marketing and advertising courses is perfect for those who are starting a business. As it helps them to position themselves in the minds of customers through key tools. It also saves money, as having the basic knowledge allows you to get started in the digital world without the need to hire a professional.

Many people currently work in organisations in the area of advertising and marketing just because they have taken a course. However, if you want to move up the ladder, you need to have a university degree to back up your knowledge.

Teamwork

A fundamental characteristic of all people working in marketing and advertising is teamwork, as this is very important for the implementation of advertising campaigns.

Professionals in this area must have a work and support group to carry out activities and events, which is why they never work alone. Furthermore, when working in a group, ideas flow faster and complement each other.

Proactivity

Marketing and advertising are designed for anyone interested in learning and making an impact on the minds of consumers through different media. Therefore, proactivity is key in the professional profile.

Each person in this type of position must be able to solve problems that arise unexpectedly, taking responsibility at all times.